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How much of your ad spend is buying nothing?

Enter your monthly ad spend and your booking conversion rate. This estimates what you're spending on clicks that never convert, and what closing that gap is worth over a year.

Your numbers

Monthly ad spendGoogle + Meta combined

Leads per month from adsForm fills, calls, inquiries

Lead-to-booking rateShare of leads that become tenants

Average tenant valueRent × months a tenant typically stays

Wasted spend / month

$5,280

Ad spend on leads that never become tenants - clicks the platform can't see failing.

Recoverable revenue / year

$45,619

Revenue from redirecting a share of that wasted spend toward what actually converts.

At $6,000/mo and 12% conversion, you win 14.4 tenants/mo at $417 each. Recovering 25% of wasted spend adds 38.0 tenants/year.

Assumptions - adjust to be more conservative or aggressive

Share of wasted spend that's recoverableRedirected to converting keywords & audiences

25%

Talk to us about your number →A short call. No pitch deck. We'll show you the gap in your own numbers.

Prepared by Unwired Logic. All figures come from your inputs and the editable assumption above. Estimates for planning purposes.