See your number

How much of your ad spend is buying nothing?

Enter your monthly ad spend and your checkout conversion rate. This estimates what you're spending on clicks that never convert, and what closing that gap is worth over a year.

Your numbers
$
%
$
Wasted spend / month
$0
Ad spend on sessions that never became a paid order — clicks the platform can't see failing.
Recoverable revenue / year
$0
Revenue from redirecting a share of that wasted spend toward what actually converts.

Assumptions — adjust to be more conservative or aggressive
Share of wasted spend that's recoverableRedirected to converting keywords & audiences
25%
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Prepared by Unwired Logic. All figures come from your inputs and the editable assumption above. Estimates for planning purposes.