Google & Meta Ads Attribution for Retail & Ecommerce

See which campaigns drive revenue, not which drive traffic.

Google, Meta, TikTok and the marketplaces can see the click and the add-to-cart. They can't see the order that lands in your store days later, or the customer who comes back and buys again, so they keep optimizing toward cheap clicks that never buy. We connect your real orders back to the ad platforms, so your budget buys revenue instead of traffic.

The blind spot

Most ad reporting stops at the click. The revenue is decided later.

Your campaigns look healthy. Clicks, add-to-carts, and cost-per-lead all moving the right way. But the platform never learns which of those clicks became a paid order, which came back as a return three days later, and which turned into a customer who reorders every month. So it keeps bidding on the audiences that fill the cart, not the ones that check out and stay.

What the ad platform sees

Click. Product page. Add to cart or form fill. Then nothing.

What actually matters

Did that click become a completed order? Did the customer come back and buy again? The platform never finds out, so it can't bid toward it.

You're almost certainly paying for clicks that never convert, and right now you can't tell which. The calculator below puts a number on it using your own spend.

How it works

We feed your real orders back to the ad platforms.

The integration connects the systems where your orders and customer data already live to your ad accounts, then syncs the outcomes that count, automatically and in the background. No new platform to learn. Nothing to rip out.

01

Connect your systems

We plug into where your real orders already live: your store, your marketplaces, and your CRM or support desk - Shopify, Zendesk, and the marketplace seller centres.

02

Sync the outcomes that pay

Completed orders, repeat purchases, and the revenue behind them flow back to Meta, Instagram, TikTok, Google, and marketplace ads as real conversion signals, each tied to the exact campaign and audience that drove it.

03

Spend optimizes for revenue

With true outcomes in hand, the platforms bid toward what actually sells and what keeps selling. Your budget moves from the waste column to the results column without raising spend.

Why Unwired Logic

Implementers, not a software vendor.

The off-the-shelf pixels install in a day. The part that matters - connecting the real order and the returning customer back to the platforms - is the work we do, in person, in Southeast Asia.

01

Implementers, on the ground in Southeast Asia

We wire CX, CRM, and marketplace systems for consumer brands in person, in Tokyo and Bali. We build for the number your finance team asks about, not the one on the ad dashboard.

02

We connect the click to the order

Not clicks, not add-to-carts. The completed order, the repeat purchase, and the lifetime value behind them. That's the signal we send back.

03

Built for where you actually sell

Meta, Instagram, TikTok, Google, and marketplace ads on Shopee and Tokopedia - connected to your store, your marketplaces, and your CRM. Nothing new to learn, nothing to replace.

04

Flat, predictable pricing

Not call-metered, not tiered to your revenue. You know the cost before you start.

The reframe

This isn't a new cost line. It moves money you're already spending.

Every dollar you recover from wasted spend was already in the budget. It was just buying clicks that went nowhere. For most brands, closing the gap on a few campaigns covers the cost of the integration many times over. Treat it as a cost-reduction project that happens to live in your marketing stack.

See your number

How much of your ad spend is buying nothing?

Enter your monthly ad spend and your checkout conversion rate. The calculator estimates what you're spending on clicks that never convert, and what closing that gap is worth over a year.

Let's talk

Let's look at how your ad budget actually performs.

A short call is enough to see where your spend is leaking and what closing the gap is worth. No pitch deck. We'll show you the gap in your own numbers.

info@unwiredlogic.com
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