Retail & ecommerce

Sell on every channel.
Support from one.

We wire every marketplace, message, and call into one queue - and stay to run it. We implement; we don't do PowerPoints.

Sell everywhere, support from one place - marketplace channels into one front desk
Sound familiar?

Selling everywhere shouldn't mean supporting from nowhere.

01A customer messages on Instagram, emails, then DMs you on Shopee. Three agents reply to the same person, none knowing the others did.
02Your team works in five tabs. Every order query means jumping between the marketplace, the helpdesk, and a spreadsheet.
03Returns, tracking, and complaints land outside your helpdesk and slip through the cracks.
04You can't say which channel is winning or losing you repeat customers. The reporting is all over the place.
How we work

Assess first. Implement only what the diagnosis justifies.

Phase 1

Find the leak

  • CX Stack Audit
  • Reporting & Business Intelligence
Phase 2

Fix it

  • CX Platform Implementation
Phase 3

Keep it running

  • Managed Services
What we do today

The CX front desk - honest about what we deliver well now.

  • One front desk: Marketplace messages, WhatsApp, email, and voice in one queue your team actually runs.
  • Marketplace integration: Shopee and Tokopedia chats land in Zendesk as tickets, with the same SLA timers as email and WhatsApp, and order context pulled in automatically. Tokopedia is live today. Shopee is ready to turn on.
  • Ad attribution: We feed your real orders back to Google, Meta and the marketplaces, so your ad budget buys revenue, not clicks. See how it works
  • We stay: Managed service after go-live - we run and tune the queue, you run the business.
Proof
Finns Bali Beach Club · Hospitality & lifestyle venues, Bali

Four venues, one guest inbox, and an impersonation problem that was costing them customers.

Finns Bali runs a beach club, a VIP club, a recreation club and more across Canggu. Guest messages arrived faster than the team could sort them, and fake accounts were scamming guests using the Finns name. We wired every channel into one Respond.io inbox with a Zendesk knowledge base behind it.

Read the Finns Bali story
Working with Unwired Logic has helped us regain control of our guest communication.”
Jonathan Mahardifa
SaaS Manager, Finns Bali
Fit

Who this is for - and who it isn't.

For
  • Retail and ecommerce brands selling across two or more channels - marketplaces, social, your own site.
  • Growing: a new market, more brands, or a CX/support leader just hired.
  • A Head of CX, COO, or founder who owns the decision.
  • UK, Europe, the Middle East, Africa and Asia-Pacific.
Not for
  • Single-channel sellers who don't need a consultancy yet.
  • Brands set on building a custom platform from scratch - we build on proven foundations, not blank pages.
Tools we know cold
ZendeskAircallRespond.ioShopifyTokopediaShopeeTikTok Shop

Purpose-built connectors for Shopee and Tokopedia. TikTok Shop, WhatsApp, and Instagram wired in through Zendesk's native channels. If you sell somewhere else, tell us and we'll say whether we've done it before.

Why us

We're implementers,
not a software vendor.

The easy part

The off-the-shelf marketplace apps install in a day.

The part that matters

Then nobody designs the workflow, trains the agents, or watches the queue.

That part is the actual work, and it's what we do.

Proof

Real brands. Real results.

Modinity sold across Shopee and Tokopedia from two separate seller centres - no shared inbox, no automation, customers waiting up to 30 minutes. We unified both marketplaces into one Zendesk queue, with auto-reply on first touch and product tools built into the chat. Response time dropped from 30 minutes to 2, Shopee response rate hit 99-100%, and they did it without adding headcount.

93% faster response time100% response rate on Shopee1 CRM for two marketplaces

"An extraordinary achievement that has never been this good in recent years. Customers no longer wait - faster responses mean they make purchasing decisions faster."

— Nadia Talitha, Modinity Group
Read the full story
Grow repeat revenue · a separate solution

Litecard: turn one-time buyers into repeat customers.

Separate from your support desk, Litecard is a marketing channel, not a CX tool. Digital membership and loyalty cards that live in Apple Wallet and Google Wallet: no app to download, no barrier between a customer and their next visit. Wire wallet passes into your CRM and ecommerce stack, and build a first-party record of who actually comes back.

Discovery call

Tell us where your support queue hurts.

We'll tell you if we can help - and if an off-the-shelf app covers it, we'll say so and save you the fee.

See all our services