Google & Meta Ads Attribution for Retail & E-commerce

See which campaigns drive revenue, not which drive traffic.

Google and Meta can see the click and the form fill. They can't see the sale that lands in your store, your POS, or your CRM days later, so they keep optimizing toward cheap leads that never buy. We connect your real orders back to the ad platforms, so your budget buys revenue instead of traffic.

The blind spot

Most ad reporting stops at the click. The revenue is decided later.

Your campaigns look healthy. Clicks, add-to-carts, and cost-per-lead all moving the right way. But the platform never learns which of those clicks became a paid order, and which came back as a refund three days later. So it keeps bidding on the audiences that fill the cart, not the ones that check out.

What the ad platform sees

Click. Product page. Add to cart or form fill. Then nothing.

What actually matters

Did that click become a completed order? Did it stick, or come back as a return? The platform never finds out, so it can't bid toward it.

You're almost certainly paying for clicks that never convert, and right now you can't tell which. The calculator below puts a number on it using your own spend.

How it works

We feed your real sales back to Google and Meta.

The integration connects the systems where your orders and customer data already live to your ad accounts, then syncs the outcomes that count, automatically and in the background. No new platform to learn. Nothing to rip out.

01

Connect your systems

We plug into where your real conversions already live: your e-commerce platform, POS, CRM, or support desk.

02

Sync the conversions that pay

Completed orders, qualified leads, and sales flow back to Google and Meta as real conversion signals, each tied to the exact keyword, campaign, and audience that drove it.

03

Spend optimizes for revenue

With true outcomes in hand, the platforms bid toward what actually sells. Your budget moves from the waste column to the results column without raising spend.

Why Unwired Logic

Built by operators, wired by engineers.

01

We live in the customer stack, not a marketing dashboard

We've wired CX, CRM, and marketplace systems for growing consumer brands. We build for the number your finance team asks about, not the one on the ad dashboard.

02

We connect the click to the sale

Not clicks, not add-to-carts. The completed order and the revenue behind it. That's the signal we send back.

03

Works with your existing stack

We adapt to your e-commerce platform, POS, CRM, or support desk. Nothing new to learn, nothing to replace.

04

Flat, predictable pricing

Not call-metered, not tiered to your revenue. You know the cost before you start.

The reframe

This isn't a new cost line. It moves money you're already spending.

Every dollar you recover from wasted spend was already in the budget. It was just buying clicks that went nowhere. For most brands, closing the gap on a few campaigns covers the cost of the integration many times over. Treat it as a cost-reduction project that happens to live in your marketing stack.

See your number

How much of your ad spend is buying nothing?

Enter your monthly ad spend and your checkout conversion rate. The calculator estimates what you're spending on clicks that never convert, and what closing that gap is worth over a year.

Let's talk

Let's look at how your ad budget actually performs.

A short call is enough to see where your spend is leaking and what closing the gap is worth. No pitch deck. We'll show you the gap in your own numbers.

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